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Passion for Performance
G12 Sports was established in 2017, by Coach Ben Jones. Coach Jones saw a need for an alternative to major shoe brands and to the cheap substitutes available overseas. Emphasizing Feel, Fashion, and Fit, Coach Jones was able to develop the quality that has become the hallmark of G12 uniforms. Drawing from his own coaching experience, he created G12 Sports’ online customization to simplify design, reduce back-and-forth, and eliminate guesswork—allowing coaches to quickly create professional uniforms and stay focused on what matters most: leading their players.


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