G12 Sports was established in 2017, by Coach Ben Jones. Coach Jones saw a need for an alternative to major shoe brands; and to the cheap substitutes available overseas. G12 exists to simplify the ordering process, reduce the back-and-forth, and to allow coaches to focus on what matters most; the team.  

 

As a basketball coach himself, Coach Jones is always abreast of the most cutting edge fabrics and trends in the basketball industry. Emphasizing Feel, Fit, and Fashion G12 has developed a quality that is unmatched. We're not saying we're the best, just the best at basketball.